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UBS Names San Diego Region Market Directors
Editorial Staff
7 August 2025
The US wealth business of UBS has appointed two new market directors in the San Diego region. DeAnne Steele George Towers The Pacific Desert market head for UBS is Justin Frame, whom FWR interviewed four years ago to learn about the Swiss bank's California strategy.
DeAnne Steele will lead the Carmel Valley and Rancho Bernardo offices, and George Towers III will lead the La Jolla and Downtown San Diego offices, UBS said in a statement yesterday.
Steele has had a career spanning brokerage, fiduciary, and private banking platforms. She most recently led financial advisors across multiple offices for Merrill Lynch in Texas and California. Prior to that, she served in various strategy-focused roles at Bank of America Private Bank. Steele holds an MBA in finance from UCLA Anderson and dual undergraduate degrees in English and political science from UCLA. She also holds the Chartered Financial Analyst® and Chartered Alternative Investment Analyst designations.
Towers will be stepping into his role as market director after serving as associate market executive for the Pacific Desert Market at UBS. Towers earned his degree in finance and economics from the University of Denver and holds the Accredited Wealth Management Advisor designation.